King Duane I

Duane King is a designer, thinker & writer.


Together with Ian Coyle, Duane runs a creative studio and consultancy based in Portland, Oregon that focuses on design, culture, and craft. Duane is the founder of Thinking for a Living, a publisher and curator of thought-provoking design content and a creator of meaningful experiences. He is an Executive Member of the IADAS, the Webby Awards judging body, and serves on the board of Designspeaks. In 2011, Fast Company selected him as one of the 50 Most Influential Designers in America.


Driven by curiosity, Duane’s work has been recognized by Graphis, The 100 Show, The Art Directors Club, The FWA, I.D. Magazine, Communication Arts, Creative Review, Computer Arts, IdN, Print and HOW Magazine. Among his clients and collaborators: The Museum of Modern Art, Nike, Toyota, Wieden+Kennedy, Saatchi & Saatchi LA, 80/20, Bloomingdale’s, Nambé, Orrefors, Kosta Boda, Neiman Marcus, Herman Miller, Northrop Grumman, Activision, and id Software.

Nike Better World

Nike Better World

Nike Better World is dedicated to serving the athlete and making a better world through sport. On New Year's day, the program was introduced to the world through a site that showcases Nike's initiatives for social good. The content was delivered through an interactive storytelling format that encouraged exploration and retention. The site was designed and developed together with Ian Coyle for Wieden+Kennedy Portland and was FWA Site of the Day on January 31, 2011.

Nike SB Eric Koston Experience

Nike SB Eric Koston Signature Model

For the launch of the Eric Koston Signature Model, we teamed up with to come up with an innovative way of exploring the colorways and technology of the revolutionary shoe. We also had to incorporate a short video and wallpaper downloads, as well as a shoe tumble. And all of this had to be done without the use of Flash. A lightweight HTML solution was created that, we felt, truly encouraged playful exploration.

Toyota Prius Projects

Toyota Prius Projects

Toyota Prius Projects was created with Ian Coyle for Saatchi & Saatchi LA. The premise: Prius people are making the world more interesting. So why not show the public how this was happening over the course of the year? Although Prius Projects happen everywhere, they were all documented here. The site navigation features an interactive timeline — and of course, it's keyboard enabled as well. The site was featured as FWA Site of the Day on March 4, 2011.

Bracket Vol. 1

Foreword for Bracket Vol. 1

Bracket is a publication featuring everything in between. Created and designed by Felix Ng of Anonymous, the magazine series interviews a veritable who's who in the creative industry including Jessica Hische, Geoff McFetridge, John Maeda, Frank Chimero, Kate Bingaman-Burt, and skatepunk/musician Tommy Guerrero. I was lucky enough to pen the foreword for the inaugural issue on Craft, the first in an eight volume series.

New Wave

Edits by Edit

Edits by Edit is a limited edition series of screenprinted A1 posters that was organized by Nitzan Hermon. Each designer was asked to represent a musical genre using one element and one typeface that stated the genre. Participants included Bas Koopmans, Collective Approach, Hey Studio, Manual Creative, Mark Boyce, Leterme Dowling, Nitzan — Edit, Sane & Able, Studio Makgill, Toko, Trevor Jackson, and This Studio.

Bleed Hunger

Foreword for Hunger by Bleed

In June of 2010, Norwegian designers, Bleed, celebrated the 10th anniversary of their studio. To commemorate this very special occasion, they released a 200-page art book based on the theme of Hunger as interpreted by Bleed’s designers. Limited to only 500 copies, I was honored when I was asked to write a foreword for the beautiful tome.

100% Soda

100% Soda

When approached by an independent beverage company to rebrand their line of 100% natural, carbonated juices, I asked a simple question. “Why not call it 100%? It only makes sense.” Graphically, I felt that nothing said ‘pure’ better than clean graphics and being direct, so we decided to K.I.S.S. (Keep It Simple Stupid). This direction helps to differentiate these beverages from all of the other ‘natural’ soda options. And so another brand is born.

MoMA Peace Dove

The Museum of Modern Art’s holiday card program began in 1954 with the introduction of holiday cards created by contemporary artists and designers whose work was represented in the Museum’s exhibitions or permanent collection. Over the years, many well-known artists have contributed to the program including Alexander Calder, Robert Indiana, Andy Warhol, Jim Dine, Ben Shahn and Joseph Cornell. It was an honor to join these ranks with the introduction of my card designs in 2009.

MoMA Gift Cards

Every year since 1954, The Museum of Modern Art has introduced a new line of holiday cards. Initially, the Museum invited artists whose work was represented in the collection to create original designs, but over the years they expanded the program over the years to include images from MoMA’s permanent collection as well as new designs by contemporary graphic artists, illustrators, and designers.

Thinking for a Living

Thinking for a Living is a publisher and curator of thought-provoking design content and a creator of meaningful experiences. We are about spirited creations and seeding great ideas. Good ideas benefit someone. Great ideas benefit everyone. With this design, we tried to think ahead and create a site that was a paradigm shift in interactivity and turn the traditional blog format on its head — or in this case, on its side. Thinking for a Living was created in collaboration with close friends; Ian Coyle, Frank Chimero, and Shane Bzdok.

The Standard

Voyeur was the code name for a program designed to spread the culture of The Standard via mobile and online mediums. This culture will be reinforced in the physical space of the hotel itself through both print and the environment. The iPhone application would allow users to take a photo, or choose one from their iPhone camera roll, convert it to black and white and then tag it with The Standard logo. You can then save the compositions created in your camera roll and email them to friends or upload them to the campaign web site.

Luigi Bormioli

With products available in stores as diverse as Target, Macy’s, Bloomingdale’s, Williams-Sonoma, and Crate&Barrel, Luigi Bormioli has been making crystal and glass tableware for over 60 years. The challenge: to create an efficient site that promotes the brand’s heritage and highlights the forms of their products while illustrating the proportional relationships of each collection. Our solution: a HTML and jQuery site with a clean, simple layout that puts all of the emphasis on the products while maintaining search engine compatibility and a high level of interactivity. The site won a bronze at the the Art Directors Club 88th Annual Awards.

BBDK, Inc.

Playing on international style and grid systems, this site features English, German, Italian, Dutch and French simultaneously. Half of our site traffic was of European origin, so we decided it was time to start speaking to our audience in their native tongue. The site layout has been reduced to the basics — typography and an interactive navigation. The typography balances a classic font, common in 70’s fashion advertising, with a contemporary pixel font while the palette captures the vibrancy and intensity of the studio’s location in Santa Fe.

Ore Studios

Ore Studios is a new interior design studio that was formed by Andy Beers and Cara Scarola. When approached by the duo about branding their new venture, the idea of Venn diagrams and famous couples came to mind. After all, Ore Studios was about the combination of two designers coming together to make something better. Bonnie & Clyde. Bert & Ernie. Cara & Andy. This site relies on the power of a simple idea and the resulting smile to create a lasting impression.


With over 30 years of copywriting and fiction writing experience, Bbwriter (aka Bill Baldwin) is all about words. With work spanning several generations of advertising and design history, we wanted to make sure that the focus was on his words, not the site itself. A straight-forward layout featuring classic typography was created that allowed his words to speak for themselves.

Beautiful & Useful

A Shaker proverb says, “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful.” Beautiful & Useful is a product line that was introduced at the 2007 International Contemporary Furniture Fair that showcases American designers and manufacturers. Our initial product launch was a limited-edition line of frames based on specific periods in the history of furniture design.

Herman Miller SQA

Herman Miller SQA was a business unit of Herman Miller, a leading manufacturer of office furniture and systems. SQA garnered international attention for it’s cutting-edge use of technology to simplify the designing and ordering process of furniture systems. The web site was designed under the leadership of Steve Frykholm to capture the spirit of the company, which is known for it’s simple, direct and often humorous approach to conducting business.

Neiman Marcus

In 1999, we launched an e-commerce website for Neiman Marcus, combining the modern technology of online retailing with the enduring philosophy developed by the founders over 90 years ago: that their customers can expect extraordinary merchandise and superior service in an elegant environment. The site was completely redesigned each month throughout the year to stay current with fashion trends and print collateral — most importantly, their world-famous print catalog ‘The Book.’


Orrefors is a Swedish company that has been making art glass for over 250 years. Working with a small team of programmers, we created and directed the execution of a layout based on the grid system theories of Josef Müller-Brockmann. This flexible system allowed for pages with large brand imagery, a crisp layout, and a clear navigational hierarchy with room for growth. The parent company in Sweden liked it so much these sites are going to be translated to eight additional languages.

Kosta Boda

When initially approached by Orrefors and Kosta Boda, we were presented with the challenge of selling two brands in one site. After consideration of the difference between the two brands and the resulting potential for consumer confusion we advised against a single site. In order to maintain brand messages and to sufficiently track site and advertising performance, two sites with a common structure were created that, through the magic of CSS, share a common code base and content management system.


Pioneer10 was my personal portfolio and the launch pad for my career. Born from a speech given by Matt Owens of Volumeone about the importance of having your own identity online, the site was featured on QBN, Styleboost, Netdiver, k10k, Design is Kinky, SHIFT Japan, Linkdup, Design Meltdown, Wellvetted and many more. The exposure led to numerous opportunities to contribute to design and art projects around the world.


Duane King

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